How Important is Business Communication? Important Enough For a New Certification
About two months ago, I was having a conversation with our CEO and he said, “Brother (he calls me brother, how nice), wouldn’t it be nice if we could do a soft skills (meaning non-tech) course that could help improve communication skills for business? Is there a cert on that?”
At the time, the answer was yes, I could come up with a course but no, there was no official certification for this. But wouldn’t you know it: two weeks later, Certiport announced a new Communication Skills for Business (CSB) certification that will be out later this fall. Great minds think alike.
We, as you well know, are dedicated to improving employability every day. But that doesn’t just mean tech skills and being able to do a COUNTIFS function in Excel. Far from it. Strong employability requires strong communication skills, and this is where this course fits in to the overall employability umbrella.
Every so often we decide to change things up and bring in a guest author to do a course. For this course, we are very excited to have Jennifer Stubblefield, the reigning Certiport Educator of the Year, bring you this course. Jennifer has been a business teacher for over 25 years and is a champion Microsoft Office Master instructor as well. She understands both the tech side and the communication side of employment and it shows in this course.
We filmed the course last week and we are very excited to bring you this course. This course is like no other in that though the exam is heavily topic-based, our course is scenario-based and interactive while teaching to the core exam topics of
- Describe Basic Communication Principles
- Plan for Effective Communication
- Apply Best Practices for Creating Business Deliverables
- Deliver Your Message
- Receive Communications
- Analyze Communication Scenarios
This course applies to both those looking for jobs and those already in a career. I was going to say this course applies to those looking to improve communication skills, but let’s be real: everyone could use improvement in this area. And Jennifer covers this literally from head to toe (as in wardrobe for an interview – I knew a tie is supposed to come down to a belt buckle, but did you?). She also points out that whoever runs the front desk at a company is watching interview candidates from the moment they walk in and will divulge what is seen to the hiring decision-makers. A good reminder for all of us.
The truth is, we as a filming crew learned a lot even though improving our communication skills wasn’t on our minds when Jennifer arrived to film this course. For example, did you know there is a big difference in meaning between having a meeting in a L-shaped seating arrangement vs. sitting across from someone? I didn’t. Now, I do. I learned a lot about improving business communication skills just in the three days it took us to film this course. And I talk for a living. So, if I can learn a lot, so can you, no matter where you are on your career path
One thought on “How Important is Business Communication? Important Enough For a New Certification”
Such incredible work you and your team have done! Thank you for sharing.
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